Thai Life Insurance : A Deaf Father With His Daughter
1. Why this advertisement using a Father and His Daughter as the character?
Answer : The Relationship between Father and Daughter is closer better than with her Mother.
Because daughter is uasually considered a father as a Super Hero for her are who can protect her from a problem especially physically problem , because he believed that girls should be protected, and the Father is a person who worked hard on the family so a Father is a admired figure to his Daughter.
2. Why this advertisement using a sad or scary atmosphere/theme?
Answer: Because this advertising is based on the experience of most of the poor family, and bad things may suddenly happen and people dont need to be afraid anymore to pay for the hospital fee.
3. Why in this advertisement using a poor family, but are required to register Insurance?
Answer: Maybe this advertisement is to break the public perception about the high insurance fees that can followed by middle class of family . in this ad explained that the insurance can be followed by the poor family and because poor people or poor family is more susceptible to disease.
Here The Video :D
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