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Hai, My name is Tresna Utami and Iam English Literature student from Gunadarma University. My Instagram : @tresnaautamii

Rabu, 06 Januari 2016

Thailand Pantene Shampoo Adverstisement

Questions?

Give an explanation of the relationship between the storyline contained in this advertisement with shampoo product and the statement "you can shine" !

Before answering the question above, please take a look to this advertisement below!


Answer!

The Storyline about a deaf girl who wanted to play violin but she got understimate by people araound her. She felt hopeless and then she met an oldman who gave a new spirit for her.

So, the explanation between the storyline and the product is ...
everyone can shine eventhough they have dissabilities, so i think why this product used this storyline because Pantene's tag line or statement is "Percayalah tak ada yang tak mungkin, bersinarlah pantene", so thats why this product raised the impossible thing.
you will shine if you believe in yourself.

And why this advertisement used a girl to be a main character?

Because girls tend to be more effective in grabbing the attention and girls/women have a more asthetic value.